Built on 59 years of showing up.

Lim Soon Huat began in 1967 as a Kuala Lumpur distributor with a simple promise: deliver on time, every time. Today we're a group of two companies serving more than 12,000 retail doors across Malaysia.

Our story

A family business that grew up with Malaysian retail.

Lim Soon Huat started in the Klang Valley, supplying the provision shops and neighbourhood stores that kept communities running. We grew the old-fashioned way: by paying our suppliers on time, looking after our retailers, and turning up when we said we would.

As Malaysian retail changed, from corner shops to national chains, pharmacies and petrol marts, we changed with it. When multinational brands asked for dedicated teams and tighter service standards, we built Lim Soon Huat Agency (ALSH) to give them exactly that. Today the two companies work side by side, carrying the same reputation into every store they serve.

Our capability

One backbone. Two specialist companies.

Behind every delivery is a network we've spent decades building. Brands and retailers get it as one partner and one point of accountability.

12,000+

retail doors across 9 channels

80+

sales reps in the field every day

distribution centres, over 105,000 sq ft

Own fleet

delivering across Central Region and Pahang

Lim Soon Huat Group

LSH
Lim Soon Huat Sdn Bhd

ALSH
Lim Soon Huat Agency Sdn Bhd

Warehousing · Fleet · Finance · IT & systems

Visit LSH Visit ALSH

Our values

What hasn't changed.

Reliability

We do what we say. On time, in full, every week.

Partnership

Our principals' growth targets are our growth targets.

Ground truth

Decisions start in the store, backed by data from the field.

Long-term thinking

We've been here since 1967. We plan to be here a lot longer.

Our vision

To be the region's most trusted market expansion partner.

Wider reach

Building on our East Coast base in Kuantan and our distributor partners to take brands further across Malaysia.

Smarter operations

New ERP and sales-force systems that give our principals sharper data from every shelf, faster.

More brands, done well

Welcoming new principals and growing our own house brands, without losing the service that built our name.

The next chapter is being written now, and there's room in it for the brands, retailers and people who want to grow with us.

Family-led. Professionally run.

Lim Han Kong

Chairman

Lim Ming Fei

Managing Director

Ready to grow in Malaysia?

Tell us about your brand. We'll show you the route.

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