Let's grow your brand in Malaysia.
Whether you're launching for the first time or looking for a stronger distributor, we'll build the route to market that fits your brand.
Who we work with
Multinational principals
Dedicated, auditable teams through ALSH, with exclusive sales and merchandising built around your brands.
Emerging and challenger brands
Fast, flexible launches through LSH, with general trade reach and regional partners from day one.
International brands entering Malaysia
We handle import-ready warehousing, listings, pricing strategy and in-store execution, so you can launch without building a local team.
How a partnership starts
1
Tell us about your brand
Category, price point, current markets and goals.
2
We map the opportunity
Channels, target doors and the right team model for you.
3
Agree the plan
Coverage, service levels, reporting and launch timeline.
4
Launch and grow
Listings, first orders on shelf and monthly performance reviews.
Why brands choose us
Four reasons brands across Malaysia trust us with their route to market.
59 years
of retail relationships you don’t have to build yourself
12,000+
doors across 9 channels, from hypermarkets to medical halls
Modular teams
start with shared coverage, scale to an exclusive team
Progress updates
sell-in, sell-out and outlet reach, shared monthly
Start the conversation
Frequently asked questions
Do you take on new or small brands?
Yes. LSH regularly launches brands that are new to Malaysia. We'll be honest about which channels make sense first.
Which areas do you cover?
Direct coverage in the Central Region and Pahang, with managed distributor partners covering the rest of Peninsular Malaysia.
Do you offer exclusive sales teams?
Yes. Through ALSH, principals can co-own a dedicated team that sells only their brands.
Can you handle imported stock?
Yes. Our warehouses receive containers and cross-dock for fast dispatch to trade.
Do you sell to cafés or food service?
We focus on retail channels. For food service, we can refer you to suitable partners.