Stock the brands your shoppers ask for.
One account, hundreds of trusted brands, delivered to your door.
From supermarkets and pharmacies to provision shops and petrol marts, thousands of Malaysian retailers order through Lim Soon Huat. Our reps visit regularly, our trucks deliver on schedule, and our merchandisers help your shelves sell.
On our trucks every day.
Some of the brands Malaysian shoppers ask for by name.
Wide range of leading brands
Regular rep visits and easy reordering
Reliable delivery from our own fleet
In-store merchandising and promotions support
Our own brands, made for your shelf.
Alongside the brands we distribute, we develop our own range — from everyday essentials your shoppers buy every week to specialty lines that set your store apart.
Everyday essentials
Fantes · Homefarm · Fanchoice · Joybaby
Essentials for the home and family at honest prices, built for repeat purchase and steady turnover on your shelf.
Specialty ranges
Captain Steward (baby care) · ZORO (pet care) · Phytohome (plant-based home care, coming soon)
Distinctive products in growing categories that give shoppers a reason to choose your store.