LIM SOON HUAT SDN BHD · EST. 1967
The distributor that grew up with Malaysian retail.
From the Klang Valley to the East Coast and beyond, LSH puts brands into thousands of shops that big networks miss.
Who we are
LSH is where the Lim Soon Huat story started. For 59 years we've supplied supermarkets, provision shops, mini markets, pharmacies and medical halls across Central Malaysia. In 2023 we opened our East Coast HQ in Kuantan to serve Pahang directly, and today our distributor partners extend our brands to every state in the Peninsula.
We're built for brands that want to move fast: new-to-market launches, challenger brands taking on category leaders, and established brands that need a fresh route to market.
What LSH does best
Deep general trade coverage
Our reps visit the provision shops, mini markets and local chains that drive volume in household and personal care.
Regional reach
Direct coverage in Central and Pahang, plus partner distributors across the North, South and Upper East Coast for total Peninsular Malaysia.
Brand launches and turnarounds
We've launched brands new to Malaysia and rebuilt distribution for brands taken over from previous distributors.
Our footprint
LSH HQ & warehouse (Lot A55)
Kepong, Kuala Lumpur
30,000+ sq ft · 600+ pallets
LSH East Coast HQ
Kuantan, Pahang
5,000 sq ft · 200+ pallets
Both sites connect to the group's shared fleet and our Sg Buloh and Kepong DCs.
Brands we're proud to grow.
MILK
Applecrumby
BzuBzu
Teik Senn
and others
Looking for a distributor that will actually push your brand?
Tell us your category, price point and target channels. We'll come back within 3 working days with a coverage proposal.