LIM SOON HUAT AGENCY SDN BHD · EST. 2011
Your dedicated route to market in Malaysia.
ALSH builds exclusive sales, key account and merchandising teams around the world's leading FMCG brands — so they win in every channel, every week.
Who we are
ALSH was set up in 2011 to give multinational principals something a general distributor can't: a team that's theirs. Our first partner was Unilever. Today we serve some of the world's biggest FMCG companies across personal care, home care, tissue, baby care and beverages.
Operating from our Kepong HQ and our 50,000 sq ft Sg Buloh depot, ALSH covers the Klang Valley in depth and reaches national key accounts and stores beyond Central through the group's network.
How we work
Principal exclusive sales team
A team co-owned with you, selling only your brands.
General sales team
Shared reps managed by us for extra distribution reach.
Key account team
Dedicated management of modern trade, baby and independent pharmacy chains.
Regional sales team
Shared reps outside Central for wider coverage.
Distributor partners
Managed partners covering local key accounts, general trade and petrol marts in other regions.
Trade activations
Roadshows, expos and in-store sales events on demand.
Pick the pillars you need today. Add more as you grow.
On the shelves that matter most.
ALSH manages national and regional chains across modern trade, convenience, petrol marts, pharmacy and baby retail, alongside more than a thousand general trade stores in the Klang Valley.
AEON
7-Eleven
KK Mart
Shell
Petronas
Alpro
Health Lane
Visible, available, every visit.
Our 25 trained merchandisers keep shelves full, planograms right and secondary displays up. Top stores are visited weekly or fortnightly, and every visit is logged.
Principal partners
Unilever
Kenvue
Vinda
SC Johnson
Kara
Oatside
Systems principals can trust.
We're investing in a modern ERP with sales-force automation and distributor management on the front line, giving principals cleaner data, faster claims and full visibility of secondary sales.
Need a team that's yours?
Let's talk about your categories, channels and growth targets.